Marketing Foundations for Your Local Business
A day of interactive workshops for businesses that want to reduce the overwhelm of social media and learn how to effectively run advertising campaigns to a local audience
Join Us May 29th at the Prestige Oceanfront Resort in Sooke BC
Join us for one or both of our interactive and intimate workshops on Thursday May 29th, 2025. Each workshop will be limited to a maximum of12 participants and involve a hybrid of educational and "work alongside" components to maximize your learning. Leave the day with solid foundations to tackle your own social media and paid advertising efforts.
Workshops Offered:
Social Media Systems: Streamline your social media for a stress-free approach to planning and creating
Facebook Ads For Local Audiences: Learn the foundations to set up your own ad campaigns
These two 2.5 hour workshops both incorporate an educational component and a "work alongside" component. It's one thing to learn about tools and techniques but it's an entirely different thing to put them in motion. These workshops allows you to do both, all with other like-minded business owners who you can bounce ideas off of, as well as get direct feedback, tips, and guidance from Amy.
Before you arrive on the day, you will receive a package of resources to help get you started and some tips that you can implement (if you want) before the event.
Date: Thursday May 29th, 2025
Venue: Prestige Oceanfront Resort
Address: 6929 West Coast Road, Sooke BC
Facilitator: Amy Lobb of Salt Leaf Agency
Workshop One
Social Media Systems:
Streamline your social media for a stress-free approach to planning and creating
During this workshop, learn about specific tools and techniques that helps to save time and streamline your social media planning and content creation, as well as make a 90 day plan for your next 3 months worth of posts!
You will be encouraged to take notes, work on your laptop, and participate with the group as much as you feel comfortable.
The goal after 2.5 hours will be that you leave with a streamlined system for your social media, as well as a working content calendar that you've begun to fill in with the help of Amy and the group.
Please note, Amy will cover the educational components in the first half of the workshop so if you need to leave early, you can do so during the working together portion, without missing any of the lessons.
What You'll Learn:
Systems for planning social media content
Current best practices for Facebook and Instagram
Tips for content creation and caption writing
Content topic ideas for your specific business
Scheduling systems
Workshop Details:
Price: $60 + gst
Time: 9:00am until 11:30am
Date: Thursday May 29, 2025
Location: Executive Boardroom at the Prestige Oceanfront Resort, Sooke BC
Parking: On-site free parking
Inclusions: Multiple digital resources and guides for you to work from; beverage station (tea, coffee, water)
Workshop two
Facebook Ads For Local Audiences:
Learn the foundations to set up your own ad campaigns
During this workshop, learn the foundations of Meta (aka Facebook and Instagram) ads.
What are critical parts of your account set up that I often see missing when I start with a new client?
What should you have in place before ever launching an ad?
What are the best campaign and ad types, specifically for businesses with local audiences?
And how can you determine if an ad is good or not?
You will be encouraged to take notes, work on your laptop, and participate with the group as much as you feel comfortable.
The goal after 2.5 hours will be that you leave with the foundational knowledge of Meta Ads Manager, what the best ads for your business may be, and possibly even have your first ad launched.
Please note, Amy will cover the educational components in the first half of the workshop so if you need to leave early, you can do so during the working together portion, without missing any of the lessons.
What You'll Learn:
How to set up your Meta Ads Manager account
The biggest technological aspects needed before launching an ads campaign
How to set up a campaign, audience targeting, and an ad for Facebook and Instagram
Best ad campaign types to choose for local audiences
Metrics to look at to determine how your ad is performing
Workshop Details:
Price: $60 + gst
Time: 12:30pm until 3:00pm
Date: Thursday May 29, 2025
Location: Executive Boardroom at the Prestige Oceanfront Resort, Sooke BC
Parking: On-site free parking
Inclusions: Multiple digital resources and guides for you to work from; beverage station (tea, coffee, water)
Attend Both Workshops and Save
Buy tickets for both workshops and save $20
Sign up for whichever workshop you prefer, but if you'd like to attend both, save $20 off the total price!
MEET Your Facilitator
Hi, I'm Amy!
I’m a community-focused brand marketer who specializes in crafting inspiring, high-impact and engaging brand campaigns. Driven by my love for local businesses and desire to see them thrive, I use my expert attention-to-detail, natural eye for high quality aesthetics, and innate understanding of audiences to inspire followers, build connections, and convert customers into lifelong brand advocates.
My background is diverse, with degrees in psychology and photography, and multiple digital marketing certificates. I've been a business owner for close to two decades and a marketer working alongside local and international businesses for 5 years.
I'm passionate about sharing my expertise and lifting other entrepreneurs up, which is why I've been presenting at virtual and in-person symposiums since 2024.
I'm excited to help you take control of your marketing in an approachable and easy-to-follow way to reduce your overwhelm and help you attract your dream customers and clients.
Local Brands Who Have Trusted Me
Join Me!
Limited Spots Available
There are just 12 spots per workshop, so don't miss out!
Social Synergy Sooke
Thursday May 29, 2025
Two workshops, between 9:00am and 3:00pm
Executive Boardroom at the Prestige Oceanfront Resort in Sooke BC
We acknowledge with respect, the traditional territories of the Coast Salish: T'Sou-ke First Nation and Pacheedaht First Nation; all SENĆOŦEN-speaking peoples on whose traditional territory we live, work, and play.
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